Define Financial - San Diego, California

Laura Measell

I found Taylor Schulte through his Live Wealthy podcast which I can highly recommend! When we learned their team was accepting new clients, we quickly got in touch to see if they may be a good fit for us. We had just recently retired and we felt that our "traditional financial planner" was not meeting our needs. We met with Taylor and Tyler, and to say we were BLOWN AWAY is not strong enough! These guys have Retirement Planning dialed in!! They were very thorough, asked the right questions and came through with a complete financial plan that was easy to understand and covered many things we had yet to think about. They showed us how Roth conversions could make a huge difference in our lifetime tax bill. They uncovered the (often mysterious ) fees we were paying within our various accounts and helped us simplify the assets to make them more manageable. For MANY years we paid our advisor but did not feel we were receiving what we needed. We couldn't articulate what we were missing because you don't know what you don't know!! Taylor and Tyler turned the lights on for us and we are very grateful. I also must mention that their office manager, Karen, is WONDERFUL too! She is professional, kind, proactive, and wonderful at detail and follow-up - she plays a critical part! These are ALL-STARS, and if you are seeking a team for your financial planning needs - look no further!!

Diane Ruesch

The team at Define Financial is excellent across the board. Their advice and portfolio management greatly exceeds the cost. I don't have to worry about the markets--my advisor is doing that for me while I get to enjoy improving my golf game.

Letch Kline

We have had Define Finance as our Financial Advisor for 1 year. I am very impressed with their attention to detail and overall approach to ensuring our finances are managed appropriately. They are insuring I am paying the least taxes, as well as keeping my nest egg appropriately invested. I can ask any question about all aspects of my wealth management and they will find the answer. I have full confidence in their team.

Evan Shoemaker

Working with Taylor, Jon and the Define Financial team has been amazing and we couldn't have asked for a better partner for our finances. We love the fact that they're a fee-only fiduciary and are always looking out for what's best for us. They truly go above and beyond to make sure that no stone is left unturned when it comes to minimizing investment costs/taxes, reducing stress + complexity and maximizing returns.

Before we ever decided to work together, Taylor and Jon met with us on multiple occasions to educate us on their philosophy and make sure we were aligned on a long-term, low-cost, diversified investment approach. We found it incredibly helpful to understand the "why" before getting caught up in the specifics of any individual investment decisions. Taylor and Jon are tech-savvy, data-driven and very well researched when it comes to modern advances in portfolio theory. Their investment philosophy is grounded in timeless fundamentals and is a no-nonsense approach that avoids so many of the common pitfalls with investing.

They provide each client with a custom portal to manage all of your finances and also regularly provide action items to work on. Over the past 6 months of working together, we've made huge strides on so many big projects from investments to insurance and so much more.

They've also helped introduce us to a wonderful new accountant, a great estate planning attorney, and have made multiple connections within their network of highly qualified experts.

Above all, they're just really good people who are a joy to work with. It's clear from every interaction that they care deeply about each and every one of their clients. We're looking forward to working with Taylor & Jon for many years to come and are grateful to have them as part of our team.

Kirk Hensler

My wife and I have been working with Taylor and Jon to get our first retirement account setup through our business. It is something I've wanted to do for a while but have put off because I always got a strange vibe from advisors. I work very hard for every dollar and want to watch it grow over time in a way that I can trust. When Taylor spoke about his philosophy and strategy it made perfect sense. We came in for a meeting where they laid out the ratio and potential funds we were going to invest in and we could see everything perfectly on their screen. Everything I was concerned with, they had an answer for. And now everything is setup to run automatically.

The biggest takeaway - how comfortable they made us feel and how trustworthy they have been.

Nathan Rendler

Always provide excellent financial advice in a warm, friendly and personal manner- the team prepares for my individual needs and is
easy to work with!! Highly recommend their services.

Steve Trebbin

At 70 years of age I have invested a lot of time and money with different advisors and none of them can compare with the quality of care as well as the success of my portfolio! Taylor Schulte and his team of experts shine head and shoulders above the rest. Nobody could be more professional.

Cat Zhang

Taylor and John were great! They gave easy to follow recommendations and explained everything in a very clear and understandable manner. They did not make me feel pressured at all, and their suggestions showed that they were looking out for my best interests.