Castle Strategy - Linlithgow

Jo Seawright

I will admit, after having my fingers burnt a few times with so called marketing experts, I had my reservations. But Ewan had never come across as 'salesy' and I genuinely felt at ease with Ewan's approach with me as a potential client. So after parting ways with our previous consultant we agreed to use Ewan on a 6m trial to see how we got on.

So glad we did. Ewan was a breath of fresh air. He is not about the gimmicks of the latest Facebook or Google Ads campaign. Ewan gave us a real insight into where we could take the business, how to position our services in the market and was quite happy to roll up his sleaves to give us some hands on help with our marketing messaging.

It was a breath of fresh air. Someone who knew the psychology, the framework required, that good marketing and good market positioning needed. It was exactly what we needed, and what I had been looking for for some time.

I can happily figure out the technicalities of all the different marketing channels, what I needed help with was coming up with a succinct way of getting our message across when our service is not particularly easy to describe without pigeon-holing ourselves in the wrong 'service', and therefore the wrong pricing strategy.

Ewan has helped us get on to a track that is far more aligned with what we really do.

The net result is having the confidence, the plan and the foresight to charge what we are really worth. It has been a game changer.

Kyle Robertson

Having been in business for 5 years, I wanted some support to take the business forward and scale.

I've known Ewan for several years. He gave me useful advice when setting up EFS after I was let go (read sacked!) from my previous role; he was my first port of call!

After explaining to Ewan my concept. He helps captured my vision in a simple one page strategic plan that now guides my actions day to day.

Moving forward Ewan will help implement our new disruptive model that I am confident will bring me to the fore front of the change required in my industry.

He looks at thing from a totally different perspective which is very helpful when you've been working a certain way for 20+ years!

I would highly recommend working with Ewan and I have done so to many of my contacts already.

Peter Stewart

With the success of my business over the last few years I had passed things over to team members. This was great; however, I was ever more aware I needed an outside eye over the business to expand the business.

Ewan coming on board has been like a breath of fresh air. He has energised me, focused me on the important things and brought a more business-like approach to everything we do at Aberkil.

We now have a strategy in place for growth across Scotland, reporting to keep my finger on the pulse (whilst still allowing my team to run things) and the team are more motivated than ever before.

If you are looking for someone to support you, in your business, I would highly recommend Ewan."

Andy Johnston

"I participated in Ewan’s Jump to the Big Leagues programme. It was a fantastically designed course with a wealth of information that I will be going back to again and again.

Ewan provided an outstanding level of support and tailored advice. He understood where I was as a business and consequently helped me build good foundations for the future.

I’m excited for the way ahead, and am enthusiastically recommending Ewan to others who want to take a leap forward."

Andy Johnston, Founder, Designer, and Illustrator, Eido Studio

Jon Norton

Fantastic programme! Very clearly laid out and I found it easy to implement alongside running my business. This led to me seeing results very quickly.

The sales process became more of a natural and open conversation, rather than feeling awkward. It helped me improve my services so that new (and existing) clients were happy to pay more. I was able to identify some weak spots in my business and start to take actions to remove them.

As well as being able to get results quickly, I can see myself continually working on the systems and process taught for many years to come.

Rachel Roden

If you need help with your business from an experienced business owner who understands the pressures and has modern, relevant solutions then look no further.